the power of semantics

While I'm all for pro-health adverts that aren't commissioned by the pharmaceutical industry, this one gets under my skin. HIV and AIDS are rather serious things to contend with and I don't mean to make light of the power of this advertisement... However, the two words "any body" suggest that a random individual ("any") entity ("body") can contract and carry the HIV. A body of water, perhaps. The film Body of Evidence.... How about the body of Christ?

Close up the space to make a word that exists in the English language--"anybody"--and we don't have to drag Madonna into this.

Thanks to @RobBlatt for this one.

Oh, Delta.

These ads are up and repeat themselves in rows on hundreds of NYC subway cars. Oops!

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